Body Copy: Doritos was out to appeal to a more niche target. They needed something that would resonate with their small format shopper. Something that they were passionate about. Enter Major League Gaming. They were emerging as a real player in the gaming market. They were really only appealing to professional gamers, so we saw an opportunity to expand this reach and target the every day gamer. The one that plays his ass off at home and talks trash to all his friends. Therefore we developed the Doritos/MLG Combine. A touring gaming combine that let gamers make an attempt to achieve elite status amongst their gaming community with a shot to become a Pro gamer.

In-Store POS

We concepted and developed badges for the participants to help show rank

On-site at the combine